Gambling Ads in TMA via RichAds: budget, figures, outcome
As Telegram is rapidly growing as a source of HQ traffic, finding reputable ad networks with proven formats in Telegram with high volumes and a wide variety of GEOs and adequate pricing can be quite a challenge now.
In the article, you’ll find all about one of such ad networks — RichAds. They were one of the first to introduce the format of ads in Telegram mini apps, cater for both publishers and advertisers, offering luring conditions to both of them.
Read to get raw numbers and facts — we share real reviews on RichAds as well as a case study on its Telegram traffic, revealing the secret to its high payouts for publishers!
RichAds for TMAs owners: is it worth the hype?
RichAds isn’t just another ad network, it’s a purpose-built platform that understands the Telegram ecosystem with extensive expertise in the affiliate marketing industry since 2018 and a base of its own advertisers.
RichAds does stand out among competitors — it has the widest range of formats available for TMA owners, that allows any TMA owner to choose his own way of monetization for any goal and app type!
There are four high-performance ad types, all tailored for native integration in Telegram Mini Apps:
- Push-style ads. Look like native Telegram notifications, clickable, and effective.
- Embedded banners. Static image ads placed within the app UI for a seamless user experience.
- Interstitial banners. Full-screen image ads with CTA buttons—ideal for high visibility without overwhelming users.
- Videos. Attention-grabbing full-screen video ads with tappable buttons for maximum engagement.
Why TMA publishers choose RichAds:
- No audience limits.
Monetize your app whether you have 10K or 10M users!
- Highest rates and fill rates.
Earn from 100% of your user base, across any GEO or traffic source, at competitive rates.
- Above-average payouts.
Click-based revenue starting at $0.015, paid NET 15.
- Effortless Integration.
No backend coding needed for most formats — the setup is really fast!
- Global proven advertiser access.
Get automatic access to 25,000+ top-performing offers from all verticals and a proven advertiser base.
- Full ad format control.
Choose how, when, and where ads are shown—keep user experience in your hands.
- Customizable ad designs.
Advanced design tools help ads feel native and non-intrusive.
- Profit reinvestment options.
Reinvest monetization ads earnings to buy new Telegram traffic at a discount price, avoiding cashflow gaps.
Not to be unfounded, RichAds is also recognized as a trusted monetization source not only by its clients, but also by industry experts!
RichAds is one of the few effective sources of Telegram ad traffic. According to our April 2025 industry report, RichAds ranks 2nd in traffic volume directly from TMAs. With its trusted reputation as a publisher and industry experience since 2018, we can certainly recommend it as a golden monetization source.
— Mike Tkal, Co-founder of FindMini.app, the #1 platform listing over 3,900 Telegram Mini Apps, offering pro-level analytics, B2B deals, and the most influential monthly market reports followed by 700+ industry professionals.
Read TMA monetization cases by RichAds:
-
TMA Monetization Case: Telegram Clicker Game with 18k Revenue
-
Case study: How to boost the ad revenue by 21% via RichAds mini-app referral program
-
Case study: how RichAds monetized 3 Telegram mini apps with over 1.5 million total users
-
How Telegram games earn money: Case study with $11000+ monthly profit
RichAds for Telegram advertisers: How to get 400+ regs from TMA traffic in Gambling
RichAds is luring not only for publishers — with 200+ GEOs covered and 70 million Telegram users reached, it’s a really effective and voluminous traffic source.
Apart from this, there are no restrictions for iGaming ads, high CTR due to freshness of TMA advertising, many unique targeting — Premium users, Positive wallet balance audience, Motivated/ Non-Motivated audience unlike official Telegram ads, as well as affordable pricing!
Let’s see a real Gambling case that earned a direct advertiser 400+ regs for his iGaming product with RichAds!
Gambling offer for Poland on Telegram push-style ads: challenge
An affiliate promoting a direct casino offer in Poland decided to test push-style ads on Telegram in RichAds in order to compare the results with the rewarded post style banner on the Adsgram platform and potentially improve them.
He already had experience with driving Telegram traffic to the casino’s offer, and he chose RichAds to test other formats, such as push and unmotivated traffic. The price for registration on the Adsgram banner was $8.5. The client has set a goal to improve the performance and reduce it by at least 2 times.
Also, unlike the official Telegram advertising, the RichAds platform has a loyal content policy and gives greater freedom in launching gambling campaigns. The main focus was on Tier 1-2 GEO, Poland seemed to be the most attractive, and he decided to start with it.
Main info:
-
GEO: Poland
-
Offer type: Gambling
-
Period: May 6 - 25, 2025
-
Traffic source: Push-style ads in Telegram Mini Apps
-
Daily Budget: $75
-
CPC goal: $0.05
-
Desired CPA (registration): $4 or less
Set up process and creatives choice
As for the set up, the affiliate contacted account manager for setting up the correct bid and budget — they stopped on $0.05 CPC for Poland, this bid was a winning one with 80% winrate, and $75 daily budget, as he first expected his price per registration to be around $4 — to test at least 10 conversion prices daily.
All the other settings were quite simple — it’s recommended not to limit targeting for Telegram campaigns too much, the main optimization applied from the start was whitelisting with best-converting apps that were carefully selected by the manager.
Targeting used:
GEO: Poland
Format: Telegram push-style ads
Targeting: Whitelist of best-converting apps
Languages: all except Farsi
Frequency: 2 click per user a day
Creatives: 5–10 unique variations using different approaches
Account support: RichAds account manager handled launch, setup, and ongoing optimization
In terms of creatives, the account manager localized them for Poland and used the best approaches for the region such as message imitation (perfect for push-style), usage of popular games and slots as well as bonuses — people love it in any GEO! And the creatives did pay off — affiliate shared that he got 25-30 regs per day from the very start of the campaign!
Example of Gambling push-style TMA creatives
Case results: 437 registrations, 142k impressions, 26k clicks
After launching the push-style ads for the Gambling bot, results started coming . With no whitelist or niche targeting at first, the campaign was broadly tested across Poland and the affiliate decided to create some more campaigns for Tier-1 and 2 GEOs.
As an affiliate asked for some optimization tips, RichAds’ account manager helped with creatives and offered a whitelist of best TMAs to keep up with the initial CPC yet maintaining CPA below the $4 target per registration.
Finally, results — over a 20-day period, the campaign generated 142,000 impressions and 26,100 clicks. The average CPC came to $0.057, slightly above the $0.05 goal but still was more than satisfactory for an affiliate.
With a total spend of $1,500, the campaign brought in 437 registrations at just $3.4 each, lower than expected and twice cheaper than Adsgram pricing! These results show that push-style Telegram ads can deliver high engagement and profitable conversions even in competitive verticals like Gambling!
These results are more than competitive which is endorsed by industry experts.
Based on our analysis of 30 traffic sources, RichAds ranks among the top 3 in terms of both user quality and cost-efficiency for acquiring end users. For instance, the case above shows a cost per registration of just $3.4, whereas competitors have a lot higher pricing.
— Rodion Alexandrov, Co-founder of Telemetree. Telemetree is a specialized analytics platform built for Telegram Mini Apps and bots. It offers tools for tracking user behavior, monetization, Stars payments, on-chain data, and marketing campaigns.
Conclusion
As you can see by data, figures and industry endorsement, RichAds is a reputable source of Telegram traffic for advertisers and a trusted monetization solution for publishers, with proven case studies for both.
No matter what’s your goal for Telegram messenger — contact RichAds for HQ cooperation!
